Our Vision
Our vision is to build America’s most trusted sourced of financial knowledge. Kindros will help close the opportunity gap by helping people learn how to make good financial decisions, gain access to lower cost financial products and services, and increase their lifetime savings.
Our Promise
We promise to provide people with a safe place to learn how to make good financial decisions and take control of their financial lives. A place where there are no financial products for sale, no advertising or lead generation, and no data mining. In short, we believe each and every person deserves access to unbiased financial knowledge.
Social Enterprise
Kindros is a social enterprise and public benefit corporation. This unique form of governance allows us to focus on creating lasting economic and social value through a sustainable organization. Our culture embraces an active process of seeking and incorporating input from a broad representation of our users, employees, fellows, advisors, and independent experts.
Our Business Model
100% of our revenues comes from subscriptions. We receive no revenues from the sale of financial products, sales lead generation, or the sale of any data. Our business model provides complete transparency and allows us to focus exclusively on representing the interests of our users.
Our Guiding Principles
Kindros is built on the principles of Trust, Simplicity, and Impact. Let’s take a closer look.
Trust
Unbiased Content
We don’t offer any banking, insurance, or investment products. We focus exclusively on providing unbiased financial education.
Private and Secure
We have an airtight Privacy Policy, and we don’t sell your data or share your information with anyone. Your data is your data.
Transparent Business Model
Our only source of revenue is a monthly subscription that includes unlimited use, free storage, and powerful tools.
Simplicity
Easy to Learn
To ensure the best possible results, Kindros makes it easy to learn with plain language, simple tools, and multiple learning styles.
Easy to Use
Our online software platform is easy to set up, manage, and use. Anytime, anywhere, from any device.
Modular
Because people often start off with different levels of knowledge, we built a modular system that can be easily customized.
Impact
Empowering
Research from leading experts shows that learning about personal finance vastly improves people’s financial health and overall well-being.
Measurable Results
People can keep track of their own progress, and with our administrative tools you can measure the results of your entire organization.
Accessible
We fully support the Americans with Disability Act (ADA) guidelines for accessibility provided by the World Wide Web Consortium.
A Note from Our Founder
The basic idea for Kindros emerged from my experience as a first-generation college student and subsequent journey through my professional career. But it’s my family background that truly shaped my thinking on the need to develop a trusted source of financial knowledge.
Thankfully both my parents, Bill and Cecily, developed a strong commitment to making good financial choices, living below their means, and saving for the future. Their habits and life lessons combined with my educational and professional experience led me to develop Kindros, an unbiased knowledge platform for learning about personal finance.
Since we started building Kindros, we’ve incorporated tons of great feedback from hundreds of students, teachers, community leaders, family, friends, and financial experts. As a result of everyone’s input, Kindros is a much better platform. We intend to continue to enhance Kindros based directly on the ideas generated by the Kindros community. Thank you all!
The name Kindros is a combination of the word “kindred” (a group of related individuals…like a family) and the word “logos” (the Greek word for logic or reason).
Kindros is also a reminder to “be kind, be inclusive, and be helpful”, because we are all in this human race together.
Truly,
Stephen Martiros
Founder, Kindros